Performance marketing · Ecommerce conversion
I turn paid attention into measurable ecommerce growth.
I’m Sidharth, a growth marketer based in Thrissur, India. I work across Meta Ads, creative testing and customer-journey improvements for independent ecommerce and wellness brands.
- Meta Ads
- Creative strategy
- Shopify & Wix conversion
Selected work
Evidence before promises.
Platform-reported campaign and store data from projects I have worked on. Every number below is tied to a defined reporting period.
01
Natural products · D2C ecommerce
Sourabha Coconut Oil
Meta Ads, Shopify conversion and growth strategy
I helped build and improve the direct-to-consumer journey for a traditional Kerala coconut-oil brand—from campaign structure and creative testing to product-page trust, checkout support and conversion improvements.
- ₹15,14,295
- Total Shopify sales
- 2,857
- Orders
- 13.40×
- Meta purchase ROAS
- ₹39.89
- Cost per purchase
Store data: 1 May–23 July 2026. Meta campaign data: 1 May–27 July 2026.
02
Haircare · Ecommerce
Gladomen
Managed purchase-focused Meta campaigns and creative testing for a direct-to-consumer haircare product.
- 100+
- Website purchases
- 3×
- Reported ROAS
- ₹599
- Cost per purchase
03
Multi-campaign Meta account
Scaled paid-media operations
A 30-day account snapshot across lead generation, messaging and awareness campaigns.
- ₹6.43L
- Ad spend
- 44.1M
- Impressions
- 178
- Campaigns in account
Account snapshot: 5 January–3 February 2026.
Relevant experience
Natural, wellness and independent brands
My experience includes natural coconut oil, haircare and consumer wellness. I am now applying that D2C foundation specifically to pet-care brands through focused pilot engagements.
Gladomen
What I do
One connected growth system.
Traffic, creative and the buying journey are treated as one commercial problem—not three disconnected services.
Paid acquisition
Campaign structure, tracking, testing, budget control and weekly optimisation across Meta.
Creative testing
Ad concepts, copy, AI-assisted product creatives and short-form edits built around testable customer angles.
Conversion journey
Product-page messaging, offer clarity, navigation and practical Shopify or Wix improvements.
How I work
Small tests. Clear decisions.
I prefer a defined pilot that protects budget, establishes a clean baseline and makes the next decision easier.
-
01
Fix the foundation
Review the offer, product pages and path from ad to purchase before increasing spend.
-
02
Test focused angles
Launch a small number of clearly different messages and creatives—not endless minor variations.
-
03
Measure commercial outcomes
Prioritise purchases, cost per purchase, conversion rate and ROAS. Engagement is supporting evidence.
-
04
Keep approval with the client
No advertising, creative or website change goes live without client approval.
Start with a focused pilot
Let’s find the shortest path from attention to sales.
Based in Thrissur, Kerala, India · Working with brands internationally